OUR STORY

About GBW

We’ve been improving customer experiences around the world since 1994. From humble beginnings, and an aspirational name, our belief and determination grew GAPbuster Worldwide from a local start-up to a truly global success story.

Today, as GBW, we have offices and teams of CX experts around the world, covering the widest range of measurement programs in over 100 countries.

Our expertise lies in our ability to deliver bespoke, highly complex, ongoing measurement programs that drive change from your frontlines teams and throughout your organisation.

In order to achieve this, we provide everything from initial consultation through to analytical insights and everything inbetween.

We deliver this as a team, representing the worldwide community that we serve. We are a mixture of backgrounds and experiences, ethnicities and diversity, languages and culture. Every one of us is dedicated to helping ensure ‘every experience counts’.

Our story

GBW in Numbers

Our story

GBW in Numbers

GBW’s success is based upon our ability to make sense of large volumes of data. Every day we’re collecting and crunching, analysing and reporting millions of pieces of data into meaningful insights that drive long term change within our client’s businesses around the world. We see beauty and opportunity in driving connections and correlations in the data we deliver. With this is mind, here are a few more numbers that help define who we are.

$1BN+
Sonata Market Cap (USD)
10
Major sector coverage
27 yrs
27 years CX experience
9001
ISO Certified
1M+
Reports published anually
105+
Countries worldwide
4500+
Employees in 28 locations
2500+
Clients all around the world
480,000+
Evaluators work with us

Our story

About Sonata Software

“GBW became part of Sonata Software in March 2020.”

Sonata Software is a global technology company that enables digital transformation initiatives for enterprises, to create connected businesses, open, intelligent and scalable.

Sonata’s Platformation TM methodology brings together industry expertise, platform technology excellence, design thinking led innovation and strategic engagement models to deliver sustained long term value to customers.

A trusted partner of world leaders in the Services, Retail, Distribution, Travel and Software industries, Sonata’s solution portfolio includes its own digital platform such as Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform© and Halosys Mobility Platform©, best in class capabilities on ISV digital technology platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, Cloud Engineering and Managed Services, as well as new digital applications like IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, BlockChain and CyberSecurity.

Sonata’s people and systems are nurtured to bring together the depth of thought leadership, customer commitment and execution excellence to make a difference to business with technology.

Our story

Sonata Software’s strong Microsoft partnership

 

2021 - 2022

Microsoft Dynamics Inner Circle Member

2020

Microsoft Eagle Bronze award for Dynamics 365

2018 - 2019

Microsoft Dynamics Inner Circle Member

2016 - 2017

Microsoft ISV Development Center

2016

Hybrid Cloud & Infrastructure Platform Award finalist

2017, 2015, 2014

Microsoft Country Partner of the Year, India

2013

Cloud Partner of the Year

2013

SI Partner of the Year

Our story

Sonata Software’s strong Microsoft partnership

 

2021 - 2022

Microsoft Dynamics Inner Circle Member

2020

Microsoft Eagle Bronze award for Dynamics 365

2018 - 2019

Microsoft Dynamics Inner Circle Member

2016 - 2017

Microsoft ISV Development Center

2016

Hybrid Cloud & Infrastructure Platform Award finalist

2017, 2015, 2014

Microsoft Country Partner of the Year, India

2013

Cloud Partner of the Year

2013

SI Partner of the Year

Our story

Leadership Team

Our Leadership team is comprised of seasoned industry experts who are relentless in their efforts to help clients, employees, and wider community to transform. With years experience, we are dedicated to consolidate performance across systems, functions, and geographies.

Board of Directors

MANAGING DIRECTOR

P. Srikar Reddy

Srikar is the Managing Director, Member of the Board of Directors of Sonata Software Limited. A graduate from the Regional Engineering College (NIT, Trichy), and a Post Graduate in Management from IIM Calcutta. Srikar has been with Sonata since 1986 and is pivotal in building Sonata as a trusted and reliable IT Solutions company. Srikar’s philosophy of driving business growth through a single-minded focus on customer and investment in people and technology, has made Sonata one of the fastest growing IT solutions company. Together with the Sonata-GBW management team, Srikar’s commitment to Customer Experience now looks to achieve the same ambitions for GBW.


DIRECTOR

P.V.S.N. Raju

PVSN Raju is the Chief Delivery Officer for Sonata. Formerly, he headed the Core Research Group at Sonata wherein he was responsible for new technology-based research activities. He also led one of the Consulting Services Delivery groups. Raju’s earlier assignments included software development, IT consulting, technical services, software-architecting, and project management. Raju was MSDN Regional Director for three years, and has been actively involved with evangelizing technologies in Software Developer Technology Forums. Raju holds a postgraduate degree in Industrial Engineering from NITIE, Mumbai. He has also been certified as a Project Management Professional (PMP) by the Project Management Institute, USA.


Leadership Team

MANAGING DIRECTOR

P. Srikar Reddy

Srikar is the Managing Director, Member of the Board of Directors of Sonata Software Limited. A graduate from the Regional Engineering College (NIT, Trichy), and a Post Graduate in Management from IIM Calcutta. Srikar has been with Sonata since 1986 and is pivotal in building Sonata as a trusted and reliable IT Solutions company. Srikar’s philosophy of driving business growth through a single-minded focus on customer and investment in people and technology, has made Sonata one of the fastest growing IT solutions company. Together with the Sonata-GBW management team, Srikar’s commitment to Customer Experience now looks to achieve the same ambitions for GBW.


HEAD OF GLOBAL SALES

Adam Kaye

Adam heads up our Global Sales team, and coordinates our Marketing output. He represents our European business, and he takes the lead for a number of Global Accounts, managing business strategy and senior level relationships. His experience prior to joining GBW was within retail and marketing management, having worked with a number of major retailers and brands across Europe in a management and client servicing capacity.


HEAD OF GLOBAL CLIENT SERVICES

Han Min Peng

Han leads GBW’s client services team globally with over a decade of experience in market research, account management, project management and business process improvement. His focus and passion is in developing methods and processes that ensures GBW continues to generate value to clients helping increase client’s engagement and satisfaction. Han earned his Master in Applied Finance and Bachelor of Commerce from Monash University in Australia.


MANAGING DIRECTOR - ASIA PACIFIC

Xinwen Liang

Xinwen has held leadership roles in regional account development, Human Resource management and ISO quality management. Since joining the company in 2007, Xinwen gained a wealth of knowledge from her earlier assignments including Operations Management, Global Account Service Management, Organizational Restructuring, Business Process Reengineering and Regional Offshore Project management. Xinwen holds double master degrees in Human Resource Management and International Business from Monash University, Melbourne. She also has extensive education background in international hospitality management for 8 years.


HEAD OF TECHNOLOGY

Yuri Tjhandana

Yuri joins GBW with more than 10 years of experience in technology world. He upholds strongly the principle of continuous integration/improvement throughout his career, shaping a perfect technological direction within the company. As a passionate Agile supporter, he constantly focuses on productivity of the highest quality, satisfying the needs from various stakeholders. Yuri aims to empower GBW in providing business solutions through innovation and creativity in technology.

Board of Directors

MANAGING DIRECTOR

P. Srikar Reddy

Srikar is the Managing Director, Member of the Board of Directors of Sonata Software Limited. A graduate from the Regional Engineering College (NIT, Trichy), and a Post Graduate in Management from IIM Calcutta. Srikar has been with Sonata since 1986 and is pivotal in building Sonata as a trusted and reliable IT Solutions company. Srikar’s philosophy of driving business growth through a single-minded focus on customer and investment in people and technology, has made Sonata one of the fastest growing IT solutions company. Together with the Sonata-GBW management team, Srikar’s commitment to Customer Experience now looks to achieve the same ambitions for GBW.


DIRECTOR

P.V.S.N. Raju

PVSN Raju is the Chief Delivery Officer for Sonata. Formerly, he headed the Core Research Group at Sonata wherein he was responsible for new technology-based research activities. He also led one of the Consulting Services Delivery groups. Raju’s earlier assignments included software development, IT consulting, technical services, software-architecting, and project management. Raju was MSDN Regional Director for three years, and has been actively involved with evangelizing technologies in Software Developer Technology Forums. Raju holds a postgraduate degree in Industrial Engineering from NITIE, Mumbai. He has also been certified as a Project Management Professional (PMP) by the Project Management Institute, USA.


DIRECTOR

Ranga Puranik

Ranga has held global leadership roles in sales, strategy, product management & general management and has led several initiatives that have contributed to strong growth and differentiation. His focus has been software product development, IT services and business development in Telecom, Healthcare and IT industry segments. His recent experience includes working on various cloud and application platforms and technologies including big data/analytics, social, mobile and Agile to build next generation enterprise software solutions. His prior engagements have been as president and head of global sales of Persistent Systems Inc., SVP North America and chief strategy officer at Sasken Communication Technologies, and General Manager (software) at Motorola and GE Medical Systems. He has done a stint as EIR at Norwest Venture Partners, and is on advisory board of startup companies. Ranga holds an engineering degree in Electronics & Communication from Karnatak University, and MBA from the Kellogg School of Management at Northwestern University in Chicago.

Leadership Team

MANAGING DIRECTOR

P. Srikar Reddy

Srikar is the Managing Director, Member of the Board of Directors of Sonata Software Limited. A graduate from the Regional Engineering College (NIT, Trichy), and a Post Graduate in Management from IIM Calcutta. Srikar has been with Sonata since 1986 and is pivotal in building Sonata as a trusted and reliable IT Solutions company. Srikar’s philosophy of driving business growth through a single-minded focus on customer and investment in people and technology, has made Sonata one of the fastest growing IT solutions company. Together with the Sonata-GBW management team, Srikar’s commitment to Customer Experience now looks to achieve the same ambitions for GBW.


HEAD OF GLOBAL SALES

Adam Kaye

Adam heads up our Global Sales team, and coordinates our Marketing output. He represents our European business, and he takes the lead for a number of Global Accounts, managing business strategy and senior level relationships. His experience prior to joining GBW was within retail and marketing management, having worked with a number of major retailers and brands across Europe in a management and client servicing capacity.


HEAD OF GLOBAL CLIENT SERVICES

Han Min Peng

Han leads GBW’s client services team globally with over a decade of experience in market research, account management, project management and business process improvement. His focus and passion is in developing methods and processes that ensures GBW continues to generate value to clients helping increase client’s engagement and satisfaction. Han earned his Master in Applied Finance and Bachelor of Commerce from Monash University in Australia.


MANAGING DIRECTOR - ASIA PACIFIC

Xinwen Liang

Xinwen has held leadership roles in regional account development, Human Resource management and ISO quality management. Since joining the company in 2007, Xinwen gained a wealth of knowledge from her earlier assignments including Operations Management, Global Account Service Management, Organizational Restructuring, Business Process Reengineering and Regional Offshore Project management. Xinwen holds double master degrees in Human Resource Management and International Business from Monash University, Melbourne. She also has extensive education background in international hospitality management for 8 years.


HEAD OF TECHNOLOGY

Yuri Tjhandana

Yuri joins GBW with more than 10 years of experience in technology world. He upholds strongly the principle of continuous integration/improvement throughout his career, shaping a perfect technological direction within the company. As a passionate Agile supporter, he constantly focuses on productivity of the highest quality, satisfying the needs from various stakeholders. Yuri aims to empower GBW in providing business solutions through innovation and creativity in technology.