Experience : Matters

We are improvement specialists


What Drives Us?

If life is a collection of experiences, our goal is to continually make them better.
Every day, around the world, we work to help retailers and brands drive improvement in the experiences they offer their customers.,



What We Do

Over the years we have developed a number of core product services that we use to deliver the best combinaUon of measurement programs for every client we work with.

No two challenges are the same – therefore no two programs are the same. The following provides an overview of our core capabiliUes – constantly evolving, always focusing on driving meaningful change to your organisation.





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Our Expertise

GBW has delivered customer experience measurements across every major sector, including:


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Where you can find us

Our extensive experience, geographic coverage, measurement capabilities and powerful (yet intuitive) reporting and analytics platforms deliver. No other provider can offer a more complete bespoke solution to help you understand and improve your customer’s experiences.

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Why GBW?

Our extensive experience, geographic coverage, measurement capabilities, and powerful and intuitive reporting and analytics platforms deliver. No other provider can offer a more complete, bespoke solution to help you understand and improve your customers' experiences.

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Our Heritage

We’ve been measuring customer experience around the world since 1994. From humble beginnings in New Zealand, two entrepreneurs with belief and determinaUon grew GAPbuster from a local start-up to a global success story.

Today as GBW, we have offices around the world and work in over 100 countries with a team of Customer Experience (CX) experts, whose mission is to help make every-day experiences continually better.

Our experUse ranges from iniUal programme consultaUon, through to analyUcal insights and everything in between.

We’ve already come a long way… and can’t wait for the next opportunity to make a difference.


Who We Are

The GBW Team. Working in over 100 countries we represent the worldwide community. A mixture of backgrounds and experiences, ethniciUes and diversity, language and culture. Working together on behalf of our clients, our communiUes, your colleagues and customers. Some of us are academics, others are experienced operators – all of us have one thing in common – to drive meaningful Improvement In everyday experiences.